Tech Coaches partners with organizations such as Baycrest Health Sciences, Alzheimer's Society of Ontario, and Sinai Health System to help improve mental and physical health in older adults by teaching them technology basics. After overhauling its business model during the pandemic, TC needed help with rebranding and creating a new online marketing strategy. We guided the TC team through a series of workshops and prepared a comprehensive set of marketing deliverables, including brand pillars, positioning statement, and key messaging. We continue to work with TC on a monthly basis, crafting the company’s content calendar and producing articles, newsletters, case studies, social media posts, and more.

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